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!p: The essential element used to produce films with a deeper sense of compassion and understanding resulting in a more diverse and tolerant world.

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Imperative Pictures is an award winning one-stop full service in-house production company, offering production services ranging from writing, script, pre-production, directorial, editorial and post production services, creating excellent socially conscious content using the !p element.



Graham Streeter, an American filmmaker, is best known for his award winning feature films I May Regret (2019), Imperfect Sky (2016), Blind Malice (2013). academically acclaimed documentary Boys in Peril (2013) and Cages (2006) featuring Zelda Rubinstein and Oscar Nominee Mako Iwamatsu.

In his teens, Graham lived in Japan for 10 years, working with Japanese television before returning to the USA.

Graham continued to direct and produce for Nippon Television Los Angeles and New York Bureau  for another 10 years before launching Imperative Pictures in 2000.


Executive Producer

As a TV Commercial Producer and Business Affairs Manager, Alex is most proud of his role in the execution of the iconic Apple TV campaigns, which include Mac vs PC, iPod Silhouette, and the groundbreaking launch of the iPhone.

Alex inked his legacy in advertising when he joined Apple in-house to work with Apple Music and Beats by Dre before making the full transition to independent films.

Alex is now Executive producer at Imperative Pictures where he produced the feature films Blind Malice (2013), Imperfect Sky (2016), and I May Regret (2019).